New Crossroads in Early, Classical and World Music
Reframing Traditions, Bridging Cultures, Creating Connections, Inspiring New Audiences
Classical and Historically Informed Performance (HIP) traditions often remain confined to a Western, aging audience. But music is borderless—how we listen, experience, and value it is shaped by culture.
Tune-In challenges conventional approaches to music by rethinking how we engage with diverse musical traditions and audiences.
Through three interactive webinars and an in-person symposium, we bring together music venues, festival organizers, ensembles, and production houses to explore:
Inclusion & Migration Heritage
How classical and early music scenes can connect with communities of non-Western musical traditions.
Decolonizing Perspectives
Rethinking the lens through which we view world music, folk, and ethnomusicology from a Western classical standpoint.
Expanding Concert Experiences
Moving beyond the rigid concert hall format towards interactive, dynamic performance settings inspired by jazz, folk, and indigenous customs.
Interdisciplinary & Immersive Approaches
Merging music with dance, spoken word, light art, video, and other art forms, as seen in many non-Western traditions.
Outreach & Audience Engagement
Connecting with bicultural communities by engaging with values and artistic expressions from their heritage.
With the Tune-In project now concluded, its community of musicians and cultural leaders presents a forward-looking call to action. Their shared statement urges the music sector to embrace structural inclusion, fair and sustainable practices, experimental formats, and a living, accessible heritage. It highlights collaboration, equity, and historical awareness as drivers of meaningful change—reminding us that even after Tune-In’s end, the work of shaping music’s future has only just begun.
Panel Discussion highlights: Towards a Tune-In Statement
Tune-in seminar: highlights day 1 & 2
Tune-In by Geelvinck Museum & Festival (Amsterdam-Heerde, Netherlands) is a LIVEMX Project Beneficiary.
LIVEMX is co-funded by the European Union.
Activity Plan and Timeline
• 25/03/2025: Webinar #1: Audience Outreach: Where Do We Stand?
This first session focused on audience experiences from the perspective of professionals in the sector. Essentially, this meeting aimed to share insights on where we currently stand regarding Audience Outreach in the early, classical, and world music sectors, exploring challenges, successes, and potential strategies for engagement. This was an interactive session, encouraging participants to share their insights with both the group and the keynote speakers.
• 06/05/2025: Webinar #2: Storytelling & Historical Perspectives
For this second discussion, will take a closer look at initiatives that connect music performances with storytelling by placing them in a historical context. We will explore how narratives can deepen the audience’s understanding and emotional connection to the music while providing a richer cultural perspective.
• 01/07/2025: Webinar #3: Interdisciplinary approaches & Reimagining concert experiences
This session brings together diverse perspectives on how music can intersect with other disciplines and contemporary genres to expand both artistic practice and audience engagement. Through a series of presentations and open discussion, we will explore innovative projects that challenge established boundaries, foster inclusion, and reconnect early and classical music with broader cultural contexts.